I am always on Pinterest. Any free second I have I am adding new styles to my fashion board, great recipes and even cute pictures of dogs. So, you could say I know first-hand how addicting Pinterest really is.
It was not until recently that I realized how much branding power Pinterest really has. I am constantly seeing pins from makeup companies promoting their new foundation to Apple endorsing their new iPhone 5 cases.
The power of Pinterest has grown, but really, what is the fascination? Why is pinning pictures to a virtual board about what is cool and stylish so fascinating to the public and companies? To me, Pinterest is a great place to organize your favourite things easily. It’s an easy way to find great ideas and recipes right at your fingertips. But the question is, how did this social network gain so many followers so quickly and how have brands successful promoted themselves on this network.
Here are 4 ways to attract the attention of people like myself and to spread the word about a new products.
1. Spend the time
Like Twitter and Facebook, a company needs to be invested with its audience. Once you take the time to build key relationships, your brand will become more noticed/pinned, making it easier for consumers to start a conversation on other social networks.
2. Make sure your business is right for Pinterest.
As I have mentioned, as an active pinner I am constantly looking for new fashion trends and recipes. Most of the boards I am following are caters to individuals like myself. So, it is important for a company to be the right fit with Pinterest. Sometimes this means being creative with your brand and not just throwing pictures of things that are sold.
3. Promote more than products.
Playing off of the idea of a brand being creative, it is important for a company to use Pinterest in any way they can. This may mean promoting more than just a product itself. Posting ideas, tips and interesting facts about other companies that work well with your brand is an easy way to keep pinners pinning.
4. Connect your Pinterest to other social feeds.
Last but certainly not least, for a company to be successful, they need to make sure they are linking their pins to their website, Twitter or Facebook feed. Pinterest is a great place for a brand to give consumers a small piece of information, leaving them to want more. This is why it is important for companies to be linking their accounts to their social feeds. If a consumer sees what they like on Pinterest, it is a guarantee that once they explore a company website, they will find more of what they like.
Pinning is a great and easy way for a brand to get well known and a great place for known brands to get more traffic.
Read more on how a brand can successful use Pinterest: